Our Facebook Ads process.

1. Business exploration & goal identification.

We don’t run ads all willy-nilly at Blackhawk. Before we get started, we take the time to learn about your business, how it operates, and what you’d like to accomplish. We take this information and use it to identify a strategy that works best for you and your budget.

2. Ad creation & design mockups.

Facebook ads work best when you create a specific offer for your customers. When you’re scrolling through your News Feed, that’s why you always see headlines like “Sign Up and Receive 15% Off Your First Order” or “Your First Month is Free!”

 We work with you to create a compelling and engaging offer that will really catch the eyes of your potential customers.

 Once we’ve determined the content of the ad, our talented graphic design and copywriting teams build ad mockups with custom copy and imagery or video. Multiple mockups are created so Facebook users, your potential customers, aren’t shown the same creative repeatedly. It also allows us to optimize the campaign later on.

 We send the mockup to your team for review and approval before moving onto the next step.

3. Campaign configuration & launch.

Now’s the time to get to work in the Facebook Ads Manager. If you have an account already, we’ll need access. If you don’t have an account, no worries – we’ll create one on your behalf.

 We utilize Facebook’s ad targeting settings to ensure that your ads appear in front of the people who are most likely to be interested in what you’ve got to say.

Location Targeting

Demographic Targeting – Age, Gender, Household Income

Language Targeting – English, Spanish, etc.

Interest Targeting

Behavior Targeting

Device Targeting – Mobile, Tablet, Desktop

Placements – News Feeds, Stories

Remarketing

When all settings are in place and you’ve confirmed your budget, we publish the ads.

4. Optimization & reporting.

Once your ads are live, our work isn’t over. We work to continually improve your campaign after data begins to roll in.

 If certain versions of your ads are performing stronger than the others, we pause the weak ones to funnel your budget towards what’s returning the best cost per result.

 We also use audience segmentation tools to determine which age groups, genders, devices, and placements are the most effective in generating interest and ROI from your ads.

 Depending on the length of your campaign, we’ll provide regular updates along the way about how things are going. At the end of the campaign, we’ll send a complete summary of your ads’ performance. If you’re interested, we can also set up a 24/7 live reporting dashboard so you can access your campaign performance data at any time.

Ready to get started?

Are you interested in using the power of paid social media to grow your business online? Contact us today to schedule a consultation.

Are Facebook Ads right for you?

Facebook Ads, unlike Google Search Ads, appear to those who are simply browsing a social media platform. This means that the audience of your Facebook Ads is not in “search mode” where they already know they want to make a purchase, and are simply looking for a place to do that. Facebook Ads are more often used to stimulate demand for a product or service, not fulfill it.

This is why asking viewers of your ad to commit to something big, like a purchase, often does not work. Instead, try things like filling out lead forms or subscribing to a newsletter when engaging with your Facebook audience.

Using Facebook advertising.

Facebook offers a plethora of options when it comes to advertising. This includes ad formats, of which there are six:

Video: Empowering your audience through motion pictures is one of the most used ad formats. Video can range from full motion, stop motion, GIFs, and more.

Photo: Simple yet effective. Photos are powerful in telling stories. 

Slideshow: Slideshow ads use a series of pictures to tell a story. These ads can be created one of two ways: editing photos together and uploading them as a video, or using the Slideshow tool in Facebook Ads Manager.

Carousel: A Carousel ad differs from a Slideshow ad since it is a series of swipeable photos, each with different captions and destination URLs.

Dynamic: Most platforms offer Dynamic ads, and Facebook is no different. Dynamic ads are those that appear to users who have previously expressed some kind of interest in your product or service.

Canvas: Canvas Ads are full-screen video ads that offer users a more immersive ad experience. These ads can include text, video, and calls-to-action.

Lead Form: A Lead Form Ad is one that, when clicked, prompts the user to fill out a form. For the form itself, you can either use a template from Facebook or create your own with information that pertains to your business.

Facebook Ads is also very advanced in its targeting options. Businesses are given the opportunity to target a specific audience using these characteristics:

Location

Age

Gender

Connections and Friends

Relationship Status

Interests

Language(s) Spoken

Level/Place of Education

Job Role 

There are also two different ways to target audiences using all of this information:

Broad Category Targeting: Broad Category Targeting is used to engage with larger audiences. Examples of broad categories include hobbies (such as painting), interests (such as comedy movies), or product markets (such as sports equipment). Since these categories are not specific, they have the ability to include more people.

Precise Interest Targeting: This kind of targeting uses information from user profiles, such as specific likes and interests, to narrow down the exact audiences that would have the highest likelihood of actually engaging with your brand. These interests also often stem from broad categories. For example, someone who enjoys cooking could be precisely targeted using their interest in the Food Network Magazine.

Like most web advertising services, Facebook’s comes equipped with an analytics tool that allows business owners and ad managers to track ad performance and engagement. To learn more about Facebook Analytics,