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Shopify ads Services
Shopify Ads
Why Invest in Shopify ads Services
Deliver customized digital audio ads to a highly engaged audience of music and podcast listeners.
Why Spotify advertising beats radio at every turn.
Radio is impersonal and cold. You get to choose the station, but you’re listening to the same content as everyone else. It’s a bad user experience. Listening to the radio while driving? To us that sounds like the perfect place to zone out when the DJs pause for commercials, ignoring the content of the radio ads all together.
Spotify Advertising turns radio advertising on its head. Digital audio streaming is ubiquitous. Thanks to Bluetooth and smartphones, people are listening to Spotify everywhere – in the car, the kitchen, at work, in bed, while playing video games. The list goes on and on.
In 2021, there were 85 million Spotify users in North America and the average American listened to over 16 hours of streaming audio per week. That’s a huge audience!
How Spotify advertising works.
Spotify audio ads can run while users listen to music or podcasts. Depending on the type of ad, they can range from 15 to 60 seconds long.
During music listening sessions, 30 seconds ads are delivered between songs so as not to interfere with the experience.
Podcast ads run during the podcast. During a podcast, ads can run between 15-60 seconds long. There are two formats:
- Ads Read by the Podcast Host: If you’ve listened to Armchair Expert with Dax Shepherd, you’re likely already familiar with this version of podcasts.
- Voice Talent Ads: These ads are pre-recorded by an actor or producer and created specifically to fit within the podcast.
Spotify ads offer unmatched targeting to a desirable audience.
When running ads on the radio, you simply have to hope that the right person hears your ad at the right time. You have little control over the delivery when it comes to time of day and the audience. It’s not only a bad user experience for the radio-listener, it’s a poor experience for the advertiser.
With Spotify Ads, you gain the benefit of highly accurate targeting based on…
- Age
- Location
- Gender
- Interests
- Behavior/Context
- And more!
The results are in. According to Edison Research, 41% of podcast listeners have a university or post graduate degree, and they are 40% more likely to be in the top 10% of earners in the US.
More benefits of digital audio advertising on Spotify.
- Most ads are unskippable, and every users is logged in and authenticated – your ads will be heard
- In the US, 70% of listeners view companies that advertise on Spotify as “relevant, trustworthy, and innovative.”
- The advertising platform utilizes some of the most unique first-party user data available, Streaming Intelligence. Spotify tracks likes, pauses, skips, songs added to playlists, songs and podcasts listened to, and more to help deliver the right ads at the right time to the right people.
- People are getting sick of screens! Spotify Ads offer your business an opportunity to reach customers when they aren’t plagued by screen fatigue. These ads are easy on the eyes and the ears – all they have to do is listen.
- 75% of listeners say they give their favorite podcasts their full attention. These users are highly engaged. Plus, even if the user is a cord cutter, they’ve enabled ad blockers on their computer, or they’ve opted into Apple’s iOS 14 privacy update, you can still reach these customers through Spotify.
- Thanks to Streaming Ad Insertion, you can rest easy that users will truly hear your ads. Ads aren’t delivered once a user downloads the audio file to their device. After it is downloaded, there’s no guarantee the user listened to the file at all. That’s why ads are only delivered while audio streams through an internet connection.
- Begin with an advertising budget of as little as $250-500.
Ready to add digital audio to your advertising mix?
Contact Blackhawk today! Our team of expert advertisers are ready to help support and grow your business with high quality, engaging, and intentional audio ads.
